Creating a “Marketing Brand”
Click HERE to watch the VIDEO “Chip Tip!”
I just got back from a great event in Sacramento - speaking to all the branch managers and team members of American Pacific Mortgage. What a great time!
One of the conversations we got into (other than the current deterioration of the sub-prime mortgage market!) - was “personal branding”
Not just any branding, but “marketing branding” through URL’s (domain names). You know that you need to reserve your personal name as a domain, as well as common misspellings, variations, 800#’s, trademarks, slogans, mottos, products, etc. But what about your marketing sites?
Look to your target market, and your sub-market niches for clues on what to include inside marketing domain names. For example, if your market is construction loans, then reserve names like www.sacramento-home-construction.net; or www.homebuilders-report.com; or www.plumbing-secrets.net; or www.selfbuildstrategies.com.
The possibilities are endless, but including “keywords” in the domain will increase your visability in the search engines, increase conversion in PPC marketing, and better position you inside sub-niche target markets.
For “personal branding”, reserve combinations such as “AskChip.com”; “AccessChip.com”; “ChipReports.com”; “ChipBonus.com”; and other similar variations…
To research all the possible domain combinations, (or to reserve your own name!) - go to www.InstantCheapDomains.com!
JUST ANNOUNCED - I’ll be coming down to the Tampa, FL area in early April for an “Advanced Marketing” seminar - go to www.EncompassSeminars.com for more info.
Have a great week!
- Chip
