As the hectic pace of our everyday lives slows down this week, I ask you to take a few minutes to think about the real joys and blessings you have in your lives.

I am healthy, my family is healthy and happy, and I have been majorly blessed with friends, associates and clients such as you from all over the world.  I have traveled the world, speaking in many countries for the first time (including Kenya!), and had the opportunity to touch the lives of more than 87,000 people in live settings, and untold thousands more through Internet radio, television, conference calls and webinars.

I receive emails from people every day telling me how I have touched their lives in some small way.  You will never know how much that means to me - far more than what money can buy!

Now I want you to think about all the people who have touched you, and the people you have touched throughout the last year.  That is why you do what you do.  If you aren’t content with the number or manner in which you touched the lives of others in 2007, then now is the time to reflect on how you can make 2008 a better year.

I will be rolling out a new personal and professional marketing plan for 2008 - and hopefully you’ll be able to join me and take your success to the next level.  In the menatime, I wish to express my sincere thanks and heartfelt gratitude to all of you, and wish nothing less than a safe/happy holiday season - and all your dreams to come true in 2008!

As they say, practice makes perfect!  Well ok, maybe not perfect, but we’re getting better at this!

Earlier this week, I appeared on the national FOX News show “Fox & Friends”, where I was once again interviewed about the current housing and real estate finance market.  THIS time, I took some of my own advice (see previous column last week), and made sure I got more marketing mileage out of the appearance…  See the difference for yourself:

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Now, I still have some specific things to work on, but the message is getting clearer, and personal branding is becoming stronger - exactly what you should be after!

This time, we got a plug in for the new book, a graphic of it (which I let the producer suggest!), and inserted some key points within the interview.  They must be working, as I have been receiving lots of calls, and FOX wants me back next week!  I also did 4 radio interviews this week as well.

Remember, the more credibility you can exude, the faster price/terms and other objections from your client start to fade.  If someone hires as attorney like Robert Shapiro (remember OJ?)  to represent them, the last question they ask is “What’s your fee?”.  You can generate the same perception in your business - it just takes a little time and practice!

I’ll keep practicing with Fox News, and let you know how it goes!  Have a great weekend -

-Chip

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As some of you know, I am getting ready to go on a major media blitz to support the release of my new book - coming out on Dec 28th - “Mortgage Myths - 77 Insider Secrets to Saving Thousands on Home Financing”.  As part of my media plan, I am shooting for 400 interviews in 2008.  The fireworks has started early, as I was called last Tuesday for a Wednesday interview - LIVE on Fox for a nationwide broadcast.  The clip is below:

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Now, as I get into the media push over the next several weeks, I’ll be sharing the strategies and results with you here on this site - and you can see exactly how it’s done.

WHY?  Simple - if you want to beat your competition, you HAVE TO BE AN EXPERT IN YOUR MARKET.  Notice I didn’t say the best - just a recognized expert.  Dealing with the media is simple - if you know what they are looking for.  Publicity is something that can be extremely valuable, IF you know how to manage it.

Now, on this video, which is my first national news broadcast experience, there are a few things I did wrong.  First, my “Chyron” did not get placed on the screen.  That is the line below your name which lists credentials, company, etc.  It is NOT because I did not provide it - I did, but I didn’t follow up just before the broadcast to be sure that it was in place.  By the way, I do NOT use my company name on the chyron, I use a website address.  Why?  Simple - THAT is where I want to direct people who are viewing the interview!

I also did not check timing.  You will notice that there are several “bullet points” that FOX puts on the screen. Those were supplied by ME!  I thought the host was going to come back to me to go over the bullet points, but he never jumped into them.  I should have!  Going back, I should have continued during the second segment into each of those bullets.  Oh, well, there’s always next time…

Here’s your tip for today… Media is valuable, and you can get it, and you can control it (to a certain extent).  I look forward to the next year - it’s going to be a humdinger!

Let me know what you think about the video…..

-Chip

How do you know that your e-mail messages are getting delivered?  Well, response rates are one way!  But there are other things you can do to make sure the SPAM filters aren’t gobbling up your message even before it gets there…

For this week’s video “Chip Tip”, press the “play” button below, and watch this video!

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It was great to see everyone in Seattle, and next week I’m headed to Las Vegas!  Also coming up, I will be speaking at the FAMB convention in Orlando, FL on July 12th!  Looking forward to seeing the Florida faithful there….

Don’t forget to watch out for the upcoming announcement for the next “47 Marketing Secrets” LIVE event - we will be announcing the dates and location within the next couple of weeks.  This limited-access 2-day workshop specializes on advanced marketing strategies, and will change your business forever - guaranteed.  Watch for details soon!

- Chip

Click HERE to watch the VIDEO “Chip Tip!”

I just got back from a great event in Sacramento - speaking to all the branch managers and team members of American Pacific Mortgage.  What a great time!

One of the conversations we got into (other than the current deterioration of the sub-prime mortgage market!) - was “personal branding”

Not just any branding, but “marketing branding” through URL’s (domain names).  You know that you need to reserve your personal name as a domain, as well as common misspellings, variations, 800#’s, trademarks, slogans, mottos, products, etc. But what about your marketing sites?

Look to your target market, and your sub-market niches for clues on what to include inside marketing domain names.  For example, if your market is construction loans, then reserve names like www.sacramento-home-construction.net; or www.homebuilders-report.com; or www.plumbing-secrets.net; or www.selfbuildstrategies.com.

The possibilities are endless, but including “keywords” in the domain will increase your visability in the search engines, increase conversion in PPC marketing, and better position you inside sub-niche target markets.

For “personal branding”, reserve combinations such as “AskChip.com”; “AccessChip.com”; “ChipReports.com”; “ChipBonus.com”; and other similar variations…

To research all the possible domain combinations, (or to reserve your own name!) - go to www.InstantCheapDomains.com!

JUST ANNOUNCED - I’ll be coming down to the Tampa, FL area in early April for an “Advanced Marketing” seminar - go to www.EncompassSeminars.com for more info.

Have a great week!

CLICK HERE TO WATCH VIDEO!

- Chip