As I head to Baltimore today, it’s hard not to appreciate the WARM reception I received down in Ft. Lauderdale, Florida just a few days ago! Not only was the temperature a welcome relief from the Michigan snow - I had the pleasure of being invited by the Broward Chapter of the FAMB to speak at the beautiful “Hard Rock Casino & Resort”, where I presented “Stepping Out Above The Crowd”. 

This session is really powerful, because it deals DIRECTLY with publicity strategies, and used recent examples (only days old) to illustrate how to position yourself as an expert in your market.   Here I am with the FAMB leadership “gang”:   

One of the first things you need to do to get ready to build a strong business foundation for 2008 - is to build a solid marketing foundation.  That starts with YOU!

People (customers and prospects) want to deal with EXPERTS.  They want to know that you are recognized as an authority in your industry and marketplace, and that they can trust you for expert advice.  It has taken me several YEARS to get to the point of being featured on national broadcasts such as Fox News, but you can start small - and have incredibly effective results.

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As the hectic pace of our everyday lives slows down this week, I ask you to take a few minutes to think about the real joys and blessings you have in your lives.

I am healthy, my family is healthy and happy, and I have been majorly blessed with friends, associates and clients such as you from all over the world.  I have traveled the world, speaking in many countries for the first time (including Kenya!), and had the opportunity to touch the lives of more than 87,000 people in live settings, and untold thousands more through Internet radio, television, conference calls and webinars.

I receive emails from people every day telling me how I have touched their lives in some small way.  You will never know how much that means to me - far more than what money can buy!

Now I want you to think about all the people who have touched you, and the people you have touched throughout the last year.  That is why you do what you do.  If you aren’t content with the number or manner in which you touched the lives of others in 2007, then now is the time to reflect on how you can make 2008 a better year.

I will be rolling out a new personal and professional marketing plan for 2008 - and hopefully you’ll be able to join me and take your success to the next level.  In the menatime, I wish to express my sincere thanks and heartfelt gratitude to all of you, and wish nothing less than a safe/happy holiday season - and all your dreams to come true in 2008!

As some of you know, I am getting ready to go on a major media blitz to support the release of my new book - coming out on Dec 28th - “Mortgage Myths - 77 Insider Secrets to Saving Thousands on Home Financing”.  As part of my media plan, I am shooting for 400 interviews in 2008.  The fireworks has started early, as I was called last Tuesday for a Wednesday interview - LIVE on Fox for a nationwide broadcast.  The clip is below:

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Now, as I get into the media push over the next several weeks, I’ll be sharing the strategies and results with you here on this site - and you can see exactly how it’s done.

WHY?  Simple - if you want to beat your competition, you HAVE TO BE AN EXPERT IN YOUR MARKET.  Notice I didn’t say the best - just a recognized expert.  Dealing with the media is simple - if you know what they are looking for.  Publicity is something that can be extremely valuable, IF you know how to manage it.

Now, on this video, which is my first national news broadcast experience, there are a few things I did wrong.  First, my “Chyron” did not get placed on the screen.  That is the line below your name which lists credentials, company, etc.  It is NOT because I did not provide it - I did, but I didn’t follow up just before the broadcast to be sure that it was in place.  By the way, I do NOT use my company name on the chyron, I use a website address.  Why?  Simple - THAT is where I want to direct people who are viewing the interview!

I also did not check timing.  You will notice that there are several “bullet points” that FOX puts on the screen. Those were supplied by ME!  I thought the host was going to come back to me to go over the bullet points, but he never jumped into them.  I should have!  Going back, I should have continued during the second segment into each of those bullets.  Oh, well, there’s always next time…

Here’s your tip for today… Media is valuable, and you can get it, and you can control it (to a certain extent).  I look forward to the next year - it’s going to be a humdinger!

Let me know what you think about the video…..

-Chip