It’s Cyber Monday!
Well, today is Cyber Monday! The hottest shopping day for online retailers around the world. Many retailers are trying anything to get sales numbers up, and the deals are quite plentiful. But how can YOU compete?
Don’t try to woo customers and prospects with unrealistic pricing - you are selling yourself short! People will pay for quality service, as long as they THINK they are getting their money’s worth! Instead, try to ADD VALUE to your existing services….
If you own a hair salon, try throwing in a free manicure. If you run a print shop, add color for free, or increase the number of copies by 50%. If you are selling mortgages, then add additional post-closing services or throw in a discount through a moving company or landscaper.
Statistics show that online shoppers will evaluate 3 competing sites before making a buying decision. Check out your competition and make sure you stand out from the crowd!
It is EASY to create extra value for your customer. This way you deliver more than expected, and keep from offering unsustainable discounts which they will come to expect on a regular basis. Try it!
